Sculley's is a seafood restaurant located in John’s Pass Village, Madeira Beach, Florida, known for its fresh seafood and scenic waterfront views. The restaurant’s previous logo was outdated and overly complex, which made it difficult for the brand to communicate clearly and appeal effectively to both locals and tourists. To address this, I collaborated closely with the general manager, CEO, marketing team, and another graphic designer to develop refreshed brand concepts that built on Sculley’s original identity.

One concept we developed leaned into a nautical creative direction, emphasizing the coastal and maritime vibe of the restaurant. I was responsible for all the designs within this concept, crafting visuals that brought the idea to life while ensuring a cohesive and modern look that strengthens the brand’s connection with its audience.