Rastro is a tequila brand concept I developed as part of a design brief challenge to practice branding and packaging in the CPG space. I wanted to create something fun and youthful targeting college-aged young adults. The brand leans into the desert origins of tequila with the name Rastro, Spanish for trail or trace, reflecting the journey from agave to spirit.

I used this project as an opportunity to take full creative direction, exploring bold visuals and playful storytelling. I used AI tools to generate product images, then applied my original packaging designs in Photoshop to create realistic mockups.